Billboard announced the launch of Gibson Records in collaboration with BMG and the iconic guitarist Slash!
Photo Credit : Austin Nelson
The collaboration between Gibson Records, the first iconic guitar brand and BMG is a great opportunity to explore new ideas for record marketing and promotion, added Jeff Varner, co-founder of Revelation Management Group (Slash´s long-term manager).
"BMG congratulates Gibson on the launch of its new label and is proud to partner with Gibson Records on the release of its first album," says Thomas Scherer, President of BMG Repertoire and Marketing, New York and Los Angeles.It is the perfect association between two global brands that have an immense admiration for iconic artists in the respect of their creative talents. We’re excited to be the global partner for the upcoming Slash Featuring Myles Kennedy and The Conspirators album and look forward to bringing their new titles to fans around the world."
Over the past two and a half years, Gibson has successfully developed a musical plan around its iconic brand, high-quality guitars and great artists. Not to mention the remobilization of Gibson fans and the entire music community, including Gibson Artist Collections, Gibson TV, Gibson App, Gibson Generation Group (G3), Gibson Gives and the new Gibson Garage in Nashville.